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Challenges in the media & entertainment industry
Increasing Competition
The media and entertainment industry is becoming increasingly crowded, with new players entering the market and established companies vying for greater market share. With more competition, it is becoming challenging for individual companies to distinguish themselves from a crowd.
Changing Consumer Behaviour
More consumers are now shifting their focus to digital platforms, such as streaming services, social media, and mobile devices. This accelerated shift in consumer behaviour is putting pressure on traditional media companies to change and meet the changing demands of their customers.
Rapidly Evolving Technology
Technological advancements are revolutionizing the media and entertainment industry, but also creating new challenges around content creation, distribution, and monetization. For example, the rise of AI/ML is transforming content personalization, while blockchain technology is disrupting the conventional distribution and monetization models.
Lack of Data Management & Analytics
The media and entertainment industry produces vast amounts of data, highlighting the necessity for effective data management and analytics for making informed decisions. Failing to do so can put companies at a competitive disadvantage, impacting their ability to understand audiences, create targeted marketing campaigns, and optimize their content for maximum impact.
Transform challenges into opportunities with our innovative solutions
Digital Transformation
We work closely with media and entertainment companies to identify their specific needs and provide customized digital transformation strategies. Our solutions help companies keep pace with advancements in technology, enabling them to enhance their content creation, distribution, and monetization capabilities.
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Data Analytics
We help media & entertainment companies analyze large volumes of data generated by various sources such as social media, streaming platforms, and website traffic to gain valuable insights into their customers' preferences, viewing habits, and engagement levels to deliver personalized recommendations and user experience.
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Cybersecurity
InfoStride’s cybersecurity services can help media and entertainment businesses improve their security posture, protect their sensitive data, and maintain the trust of their customers. Our services include threat assessment, risk management, security testing, incident response & disaster recovery, and IT governance, risk, and compliance (GRC).
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QA & Performance Testing
With our QA and performance testing services, media & entertainment companies can ensure the smooth functioning and top-notch performance of their digital platforms, applications, and content. Our solutions detect and resolve potential technical glitches, offering an improve user experience, reduce downtime, and augmented customer satisfaction.
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Application Dev. & Maintenance
InfoStride can help the media and entertainment industry develop and maintain custom digital applications that meet their specific needs. Our team of experts can assist in the development of content management systems, digital asset management applications, video streaming platforms, video editing software, and more.
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Accessibility Services
Our accessibility incorporation and testing services can help media and entertainment companies improve the accessibility of their digital content and platforms for all users, including those with disabilities. We can perform accessibility audits, remediation, and testing to ensure compliance with international accessibility standards such as WCAG 2.1, ADA and Section 508.
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Cloud Computing
InfoStride's comprehensive cloud computing services can help media and entertainment companies secure, scalable, and cost-effective infrastructure for their digital assets. We empower organizations to manage and distribute their content across multiple channels and devices.
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Staff Augmentation
We offer media & entertainment companies with experienced and skilled IT professionals to support their IT initiatives. Our staff augmentation services include the recruitment and deployment of IT professionals, allowing companies to focus on their core business.
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Growth Marketing Services
Infostride's growth marketing services can help the media and entertainment industry by developing data-driven marketing strategies that engage and retain audiences, increase brand awareness, and drive revenue growth. We can assist media and entertainment companies in leveraging social media platforms, search engine optimization, and targeted advertising to reach their target audience and achieve their marketing goals.
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